THE EVENT MARKED BY THE SHIPMENT OF 27 TONS, SIGNALS THE START OF EXPORTS FROM THE MOZARLÂNDIA (GO) FACILITY AND POINTS TO NEW OPPORTUNITIES IN A GROWING MARKET.
JBS is shipping its first load of beef to Vietnam, totaling 27 tons processed at the Friboi facility in Mozarlândia, Goiás (GO), which was recently approved for exports to the Asian country. The ceremony celebrating this first Brazilian beef shipment to Vietnam took place in Rio de Janeiro and was attended by Vietnamese Prime Minister Phạm Minh Chính and Brazil’s Minister of Agriculture, Carlos Fávaro.
The opening of the Vietnamese market represents more than just access to a new trade destination–it’s a strategic move by JBS in Asia, a region with growing demand for animal protein and increasing economic relevance. In addition to Mozarlândia, JBS’s facility in Gôiania has also been authorized to export to Vietnam.
With a population now exceeding 101 million, according to Vietnam’s General Statistics Office (GSO), and a Gross Domestic Product (GDP) growth estimated at 7.6% in the second quarter of this year compared to the same period in 2024, the country is emerging as one of Southeast Asia’s most promising markets for animal proteins.
In her speech during the event, JBS Executive Director of Corporate Affairs, Marcela Rocha, emphasized the importance of Vietnam’s market opening for Brazil: “Being present in this market benefits the entire national agribusiness chain–farmers, industries, suppliers, and workers. This is a sector that represents 20% of the GDP, creates jobs, and drives regional economies.”
In 2024, Vietnam imported around 300,000 tons of beef and buffalo meat, with a particular focus on products aimed at meeting the internal demand of a growing middle class. The country’s sustained growth and rapid urbanization are expected to further boost demand in the coming years, positioning Brazil as a key supplier to serve this market.
JBS was the first Brazilian company in the sector to invest directly in Vietnam. Since 2014, the company has operated a leather plant in the Dong Nai district, specializing in finishing for the upholstery and footwear industries. The facility employs more than 600 people, and just over 60% of its production is sold within the Vietnamese market.
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