BUBBA®, a lifestyle brand known for its high-quality fishing equipment designed for Water to Plate™ anglers, today announced that it has expanded its Eastern United States (U.S.) sales coverage with the addition of Dave Bertolozzi as Fishing Sales Manager for the Eastern Region. The company also announced that it has expanded its fishing-industry sales representative group relationships.
Dave Bertolozzi joins the BUBBA® team as Fishing Sales Manager for the Eastern United States. Bertolozzi has amassed 20 years of diverse experience in the fishing market, including managing sales representative groups for fishing dealers and distributors, product design and development, and marketing initiatives for notable fishing brands Wright & McGill and Yo-Zuri®.
R.D.O. Marketing, a leader in sales representation in the fishing industry for 20 years, has been named to represent the BUBBA® brand in the Northeastern U.S. Founded in 1992, R.D.O. has grown to cover 22 states in the U.S. and represents some of the most popular and high-performance fishing tackle lines in the industry.
Frontier Sales & Marketing Group, a sales organization that represents some of the finest brands in hunting, fishing, and the outdoor industries, expands its existing BUBBA® territory of Texas, Arkansas, Louisiana, and Oklahoma (TALO), to now include the Southern United States. Frontier has driven expanded product distribution, sales, and brand awareness for BUBBA® in Texas and along the Gulf Coast since 2017.
Pete Kersker, Senior Director of Sales for BUBBA® parent-company American Outdoor Brands, said, “Originally introduced through distributors and retailers in the TALO region, BUBBA® has become a lifestyle brand for anglers who are passionate about the Water to Plate™ lifestyle. As we expand our sales force coverage in the Eastern U.S., we look forward to introducing the brand to new anglers and building upon its growing base of loyal consumers. We are excited to have Dave Bertolozzi, R.D.O. Marketing, and Frontier Sales & Marketing on the team, applying their skill and expertise, and taking the BUBBA® brand into new and growing territories.”