Handtmann once again demonstrated its innovative strength at IFFA 2022. Concepts for a modern, integrative production including digitalisation and automation were presented and new impulses for food innovation and future foods set on a trade fair stand area of more than 2,000 sqm. New information tools invited visitors to navigate through new technologies and experts from sales as well as product and industry management provided in-depth consultation. Live demonstrations of the numerous exhibits further enlivened the trade fair stand, which with its urban character reflected a lively and intensive Handtmann world on the six days of the trade fair. The company from Biberach in Upper Swabia achieved the best trade fair result in its history with its forward-looking concept. “We are very pleased that we were able to achieve the best result in our company history with a trade fair turnover of around 19 million euros. It is also affirmation for us that our strategy for the future and our partnerships for line solutions and food innovation are meeting the needs of the times and the industry. We offer our customers, whether artisan or industrial, integrated solutions and thus not only support them, but are also their partner and source of inspiration in an extremely dynamic and challenging environment,” sums up Harald Suchanka, CEO F&P. Accountable for the high visitor turnout and the record result was not least the decision not only to present the topics and developments brought along, but to make their added value a lasting experience by making it possible to smell, taste and touch the outcome of the machine solutions: the products. “It takes guts, creativity, understanding of trends and well-founded technological know-how to rethink classical products or develop concept products with an initially rather challenging novelty, such as our vegan Tex-Mex bites presented at the IFFA for the very first time,” confirms Dr Michael Betz, Head of Industry Sector Management at Handtmann. “Our claim is to offer our visitors exactly that and to inspire them with ground-breaking concepts with potential for success, because we want to be successful together with our customers and help shape the future of the industry with them”. IFFA, with its openness to new topics, will therefore remain Handtmann’s prime platform for presenting innovations in the future.
