That Industrial Auctions knows what they are doing is evident from the wealth of positive reviews from satisfied clients, including both buyers and sellers in the food and beverage industry. However, organizing an auction of this magnitude requires significant dedication and efficiency. So, how does the auctioneer manage this feat?
First of all, Industrial Auctions is specialized in auctioning used machinery for the food and beverage industry. Unlike others, the auctioneer concentrates specifically on this niche market. This focused approach, combined with years of experience, allows the company to possess in-depth knowledge of the machines being auctioned.
Every auction begins with the project managers personally inventorying the assets to ensure optimal presentation. They meticulously photograph each machine and provide detailed descriptions, allowing potential buyers to make informed decisions while maximizing the lot’s selling potential. Whenever possible, videos demonstrating the machines in operation are included. To further enhance transparency, viewing days are organized for every auction, enabling buyers to inspect assets up close. Project manager Bas Schellekens explains: “I can tell you that organizing an event of this scale is a significant undertaking. Typically, inventorying a standard auction can be completed within a few days. However, with over 2,500 lots involved, the process extends to several weeks of careful work. It’s a complex operation, but with a well-coordinated team, we are able to navigate the challenges and deliver a successful auction.”
Before the auction goes live on the online auction platform, an extensive marketing campaign is launched, both offline and online. Media partners are carefully selected, and newsletters are sent to Industrial Auctions’ extensive global customer database, reaching thousands of industry professionals. This is an essential step in the process of bringing supply and demand together effectively, optimizing opportunities for both parties.
The effort does not end there. “Our work continues long after the auction goes live online. Even though we strive to present each lot as accurately and comprehensively as possible on the platform, questions from interested parties inevitably arise. Our team is dedicated to addressing these inquiries promptly and thoroughly, ensuring clear and transparent communication throughout the process”, says Bas. “Ensuring that all concerns are addressed efficiently helps maintain trust and satisfaction throughout the auction process.”
Once an auction has ended, the lots are collected as early as a week after the closing date, with options for transport and dismantling arranged by the auctioneer. The auctioneer provides ample manpower to assist in loading machines, managing every detail to ensure a hassle-free experience for all parties involved. As a final touch, the auction location is left in broom-clean condition. Project manager Bas summarizes: “Our commitment to high-quality support is a key part of delivering a successful auction experience.”
Last but not least, it’s experience that matters. With over 1,500 auctions organized, Industrial Auctions has collaborated with renowned companies such as Danish Crown, Homann, FrieslandCampina, Struik, Nestlé, and Vion, continuously enhancing their expertise, improving efficiency, and forging new relationships.
“Having been with the auction company for several years, I find that each project offers new opportunities to learn and innovate”, says Bas. He goes on: “With every auction, I discover ways to enhance our efficiency and refine our processes. The Family Butchers auction is particularly thrilling; seeing so many impressive machines and inventory for the food industry all in one place is truly exciting. It’s a rewarding challenge to work with the entire team to make it a success. The hard work pays off when we see the satisfaction on everyone’s faces at the end. Working closely with a committed team not only makes the process more enjoyable but also drives us to achieve even greater results.”
Whether handling a large auction or a smaller-scale event, the auctioneer is committed to making each auction a success. In addition to organizing online auctions on location, such as the auction for The Family Butchers in Vörden, the company also holds auctions at its own premises. For these auctions, parties can contribute a smaller number of machines. Whether dealing with a few surplus machines, a complete production line, or an entire factory, Industrial Auctions has the expertise and experience to handle it all.
Experience Industrial Auctions’ approach firsthand: their practical, down-to-earth attitude, high level of commitment and genuine enthusiasm. Whether you want to buy or sell company assets, you can contact Industrial Auctions to explore the many benefits and possibilities, or visit their website to view the complete range of offerings by scanning the QR-code below.